Generation Y: what every marketer needs to know
The emergence of Generation Y – defined as those born in early 1980s up to the early 2000s – presents marketers with many challenges. This market segment, also frequently called Millennials, spans a broad range of life-stages, from those just starting secondary school to those with spouses, kids and mortgages.
Tweets Drive Buyers to Car Showrooms, Study Reveals.
We were delighted to read this article on Brand Republic today which says that the more tweets that prospective car buyers see the higher the likelihood that they will walk into a car showroom or book a test drive, according to a new study.
What is Facebook's Graph Search?
It’s a struggle to keep up with all of Facebook’s huge updates, thanks to Mark Zuckerberg, things always seem to be changing. The introduction of a new search feature has got a lot of people very excited, and you’ll soon be able to see for yourself as Facebook’s “Graph Search” is slowly introduced in its Beta testing stage.
Can Pinterest help your Business?
Pinterest is one of the fastest growing social networking services, coming third in popularity behind the social media giants that are Facebook and Twitter, but it may not be the first thing that springs to mind when considering ways of marketing your business. Here are a few reasons you should consider making a Pinterest account for your company:
WEDucation: Some DOs and DON'Ts of Email Marketing.
The overwhelming chances are that if you have an internet connection, you’re using email, with 98% of online adults actively using an email account. This means email is one of the most effective ways of communicating with your customers, but what should you know before you put together an email marketing campaign?