From Joanne Neale
'On Hold' Marketing from MediaQuest. No one loves calling up a company and being put on hold, particularly when you're subjected to a generic and repetitive on hold ‘tune’, beeping, or worst of all, silence- so you're not entirely sure you haven't been cut off. If you've gone to great lengths to gain your leads and customers, the last thing you need is to lose their interest and alienate them when they try and contact you for help or information.
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