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From Katy Jones
Q2/2011 Top 10 Radio Ads Car window repairer and replacer Autoglass has come out top in a list of the most creative radio commercials for Q2/2011, as rated by listeners. Compare The Market came in second in the list, produced by the Radio Advertising Bureau (RAB) and based on a survey of a thousand respondents. 
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We know that creative treatment can make an enormous difference to the effectiveness of a radio campaign, that’s true in all media, but we believe even more so in radio because people are doing something else whilst listening. But how can you judge a creative proposal?
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