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From Katy Jones
One of the things that we do here at MediaQuest is to set aside a time each month where the entire Company gets together to discuss ALL of our clients and generate a long list of ideas... This enables us to mentally step away from the everyday account adminstration, the regular work, the client-generated activity, and day to day advertising, and think laterally about each client. All staff members are involved including the onesthat don't work directly with clients; their ideas are free from the burden of what we think is possible and they challenge others' preconceptions and accepted beliefs.
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It only takes one complaint to put you firmly on the radar of the ASA Now that the Advertising Standards Authority have the power to investigate complaints about online advertising, advertisers need to make sure that their advertising claims are accurate and that they have evidence to support them.
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I seem to be spending this month in the shadow of Facebook... ...it followed my every move and badgered me at every turn. I had invitations from training companies to book staff on Facebook courses; at Business South there were debates and seminars on social networking, with attendees being told at one point that if you weren't on Facebook then you might as well not be in business; we recently amended our company policy to encompass the new implications of social networking on conduct at work; and we had requests from businesses asking us to become a fan of their Facebook page and be entered into competitions. Tesco has now just launched its own Facebook page to offer exclusive deals and handle customer relations.
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