Q2/2011 Top 10 Radio Ads
Car window repairer and replacer Autoglass has come out top in a list of the most creative radio commercials for Q2/2011, as rated by listeners.
Compare The Market came in second in the list, produced by the Radio Advertising Bureau (RAB) and based on a survey of a thousand respondents.
Creativity in Radio. How can it be measured?
We know that creative treatment can make an enormous difference to the effectiveness of a radio campaign, that’s true in all media, but we believe even more so in radio because people are doing something else whilst listening.
But how can you judge a creative proposal?
One Big Idea
One of the things that we do here at MediaQuest is to set aside a time each month where the entire Company gets together to discuss ALL of our clients and generate a long list of ideas...
This enables us to mentally step away from the everyday account adminstration, the regular work, the client-generated activity, and day to day advertising, and think laterally about each client. All staff members are involved including the onesthat don't work directly with clients; their ideas are free from the burden of what we think is possible and they challenge others' preconceptions and accepted beliefs.
Work Experience at MediaQuest
My name is Luis and over the past week I have been doing my work experience in the graphic design department at MediaQuest. During my time at MediaQuest I have learnt so much and I have really enjoyed my time here.