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Q2/2011 Top 10 Radio Ads Car window repairer and replacer Autoglass has come out top in a list of the most creative radio commercials for Q2/2011, as rated by listeners. Compare The Market came in second in the list, produced by the Radio Advertising Bureau (RAB) and based on a survey of a thousand respondents. 
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We know that creative treatment can make an enormous difference to the effectiveness of a radio campaign, that’s true in all media, but we believe even more so in radio because people are doing something else whilst listening. But how can you judge a creative proposal?
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One of the things that we do here at MediaQuest is to set aside a time each month where the entire Company gets together to discuss ALL of our clients and generate a long list of ideas... This enables us to mentally step away from the everyday account adminstration, the regular work, the client-generated activity, and day to day advertising, and think laterally about each client. All staff members are involved including the onesthat don't work directly with clients; their ideas are free from the burden of what we think is possible and they challenge others' preconceptions and accepted beliefs.
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My name is Luis and over the past week I have been doing my work experience in the graphic design department at MediaQuest. During my time at MediaQuest I have learnt so much and I have really enjoyed my time here.
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