THE 12 TYPES OF FACEBOOK USERS: Which one are you?!
(A simple bit of fun for a Friday afternoon!).
Car window repairer and replacer Autoglass has come out top in a list of the most creative radio commercials for Q2/2011, as rated by listeners.
Compare The Market came in second in the list, produced by the Radio Advertising Bureau (RAB) and based on a survey of a thousand respondents.
We know that creative treatment can make an enormous difference to the effectiveness of a radio campaign, that’s true in all media, but we believe even more so in radio because people are doing something else whilst listening.
But how can you judge a creative proposal?
One of the things that we do here at MediaQuest is to set aside a time each month where the entire Company gets together to discuss ALL of our clients and generate a long list of ideas...
This enables us to mentally step away from the everyday account adminstration, the regular work, the client-generated activity, and day to day advertising, and think laterally about each client. All staff members are involved including the onesthat don't work directly with clients; their ideas are free from the burden of what we think is possible and they challenge others' preconceptions and accepted beliefs.
My name is Luis and over the past week I have been doing my work experience in the graphic design department at MediaQuest. During my time at MediaQuest I have learnt so much and I have really enjoyed my time here.