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It only takes one complaint to put you firmly on the radar of the ASA Now that the Advertising Standards Authority have the power to investigate complaints about online advertising, advertisers need to make sure that their advertising claims are accurate and that they have evidence to support them.
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I seem to be spending this month in the shadow of Facebook... ...it followed my every move and badgered me at every turn. I had invitations from training companies to book staff on Facebook courses; at Business South there were debates and seminars on social networking, with attendees being told at one point that if you weren't on Facebook then you might as well not be in business; we recently amended our company policy to encompass the new implications of social networking on conduct at work; and we had requests from businesses asking us to become a fan of their Facebook page and be entered into competitions. Tesco has now just launched its own Facebook page to offer exclusive deals and handle customer relations.
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Business South was held at The Rose Bowl, Southampton this year, and with it being just on our doorstep, I thought I’d pop along both days to see what was on offer. Throughout both days, various seminars and workshops were taking place in the suites. One of the highly-interactive, topical debates was on ‘How to get to no1 on Google’. Attendees were sat in groups and invited to discuss what they have done to help them appear higher in Google rankings. It was interesting to see how many different businesses have all tried and tested different ways and they all knew what worked for them
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