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On 1st March, Skoda unveiled their brand new corporate identity at the 2011 Geneva Motor Show. The re-branding includes new logos for their marketing and their production cars, as well as a new slogan ‘The New Power of Skoda’. With Skoda retailers as clients, MediaQuest have been planning the impact of this change on the clients’ communication materials. The brand new logo is an evolution of the previous design, with the green winged arrow now taking centre stage, with the colour of the arrow changed to a new, vibrant ‘Skoda Green’ colour. The winged arrow has been embossed and encased in a chrome effect, with the Skoda name being removed from the roundel and placed above. The logo that will be used on Skoda cars will carry the same design in a completely chrome finish.
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A design brief is a comprehensive written explanation, given to a designer, outlining the aims and objectives of a design project. It is the foundations upon which all successful projects are built. A thorough and articulate design brief is a critical part of the design process. It serves as an essential point of reference for the designer and ensures that all important design issues are considered and questioned before the designer starts work.
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